X90K BRAVIA XR 65" 4K Ultra HD LED Smart TV


  • $1,999.99


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Special Offer from November 3 to November 29
Enjoy all your entertainment with intense color and contrast on the Sony X90K Bravia XR 4K Ultra HD LED Smart TV featuring a Full Array LED panel, powered by Cognitive Processor XR.

Whatever you're watching, you'll see it upscaled close to 4K quality thanks to Sony's unique Cognitive Processor XR. The Full Array LED, expertly controlled by Sony's unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real-life depth and contrast.

4K Full Array LED
Cognitive Processor XR
XR Triluminos Pro
XR HDR Remaster
XR Contrast Booster 10
XR 4K Upscaling
XR Motion Clarity
4K XR Smoothing
4K XR Super Resolution
Variable Refresh Rate
Auto Low Latency Mode

X90K Bravia XR 4K Ultra HD LED Smart TV
Table-top stand
Voice remote control
Batteries (2)
AC Power cord

About the Brand

Sony is a world leader in technology and entertainment. Sony's market-leading connected devices include televisions, tablets, stereo systems, camcorders and computers. Sony is known for its innovative products that deliver a true entertainment experience.