About the Brand

SoYoung is a Canadian brand of elevated lunch bags and backpacks constructed of raw linen and washable paper. Designed to meet the needs of the fashion and wellness focused customer, SoYoung's bags feature a minimal aesthetic and purposeful enhancements like removable insulated inserts, messenger straps, and accessory pockets. Originally launched as a kids line in 2011, SoYoung was embraced by parents seeking a sophisticated alternative to the cartoon dominated school and lunch bag market. As their Large Cooler Bags were adopted by parents for their own use, SoYoung expanded into the adult category, introducing the Lunch Poche in 2018.